BN (biscuit)
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BN Biscuits (or Biscuiterie Nantaise) is a biscuit brand originally hailing from France, consisting of 2 golden-baked biscuits sandwiched together with a filling, originally chocolate-flavoured. It was launched in 1932, acquired by
United Biscuits United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In ...
in 1998, and relaunched in September 2000. Biscuiterie Nantaise company was acquired by
General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...
in 1973, which later sold its European assets to PepsiCo in 1992. PepsiCo later sold BN to United Biscuits in exchange for several United Biscuits snack assets (including
The Smith's Snackfood Company The Smith's Snackfood Company is a British-Australian snack food company owned by American multinational corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United K ...
but excluding
KP Snacks KP Snacks is a British producer of branded and own-label maize-, potato-, and nut-based snacks, "Choc Dips" and nuts. The ''KP'' stands for “Kenyon Produce”. The company is based in Slough, England, UK. History The company was founded in ...
). The BN range now consists of multiple different biscuit formats, but the classic sandwich biscuit range consists of two different shapes: circles and rounded squares. One side of the biscuit is decorated with one of four different faces. There are seven different flavours of the BN biscuit:
chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...
, strawberry,
vanilla Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the Mexican species, flat-leaved vanilla (''Vanilla planifolia, V. planifolia''). Pollination is required to make the p ...
, hazelnut, raspberry, apricot and milk chocolate. They also come in a "Mini BN" variety. A relaunch in September 1999 in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
involved an advertising campaign with the name "BN BN" sung along to the tune of an arranged version "
Mah Nà Mah Nà "Mah Nà Mah Nà" is a popular song by Italian composer Piero Umiliani. It originally appeared in the Italian film '' Sweden: Heaven and Hell'' (''Svezia, inferno e paradiso''). It was a minor radio hit in the United States and in Britain, but be ...
". Despite public petitions, BN Biscuits were not sold in the UK for a 10-year gap (2003 to 2013); however, they were still sold in many French, Nigerian and Afghan stores. In 2013, BN returned to UK supermarkets with new packaging and logos, branded as "
McVitie's McVitie's () is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The company moved to various sites ...
BN". A new advert for the biscuit, part of McVitie's then-current "Sweeet" campaign, once again featured an arranged version of "Mah Nà Mah Nà" in reference to the previous campaign, albeit with the correct lyrics rather than "BN BN". In January 2022 BN were made available throughout the UK, re-launched under the McVitie's brand again with the slogan 'Taste the Smile'. McVitie's returning range includes BN Chocolate, BN Vanilla, Mini BN Chocolate and Mini BN Strawberry.


References

United Biscuits brands Brand name snack foods {{food-product-stub